Hello! I am a textile designer and a storyteller with a dynamic approach, and a textile design graduate from NIFT Gandhinagar. Design for me is a multicultural experience. Studying and developing authentic crafted articles is a passion of mine. My skill set helps me sustain in this rapidly evolving world. I consider textile to be a language, so trying to be fluent here…

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Experience

1. Anavila

   July 2022 – Present  ·  Gurugram

   • Textile design — woven and embroidered textiles development
   • Cluster set up — establishing and understanding the functioning in a new craft cluster
   • Cluster coordination — led production timelines and sampling for multiple seasons
   • Social media management — content planning, curation, and scheduling
   • Content writing — brand voice, captions, and editorial copy
   • Brand strategy — positioning, seasonal direction, and visual identity
   • PR outreach — assisted with sourcing, PR packaging and invites
   • Graphic design — static social assets, lookbook layouts, and print collateral
   • Webpage layout design — visual structure and content hierarchy
   • Client projects — custom design brief, end to end development
   • Shoot planning and coordination — team direction and coordination

2. Wallnut & Co

   March 2023 – August 2023  ·  Remote

   • Packaging design for Aultmore Single Malt Scotch
   • Label, box and bottle design for their new gin segment

3. Anavila

   January 2022 – May 2022  ·  Gurugram & Mumbai

   • Graduation project included woven, embroidered and printed textiles for festive ’22

4. Morii Darshan

   May 2021 – July 2021  ·  Gandhinagar

   • Embroidery and silhouette development for Morii clothing segment

5. Nicobar

   March 2021 – May 2021  ·  Remote

   • Print development for SS23 womenswear, SS23 menswear and SS23 accessories

6. DCH

   January 2020 & August 2021 – December 2021  ·  Remote

   • Saurashtra patola weaving craft research, documentation and design development
   • Bhujodi dhabla weaving craft research, documentation and design development

7. Label Surabhi Raj

   May 2022 – July 2022  ·  Jaipur

   • Textile and apparel design development for spring summer 2023